adphos Funded Branding Review

A funded project presented in the Symbols and Design Systems course that required students to assess and research the adphos print and web branding policies. Students were tasked with developing a new more approachable look and feel along with developing a logo mark for the Near Infrared (NIR) technologies drying systems. 

Students worked in conjunction with the regional adphos office and then presented their findings and recommendations to the marketing division headquarters in Germany via Skype.